Here’s a question about leadership
for you to consider: Is it truly best to lead by issuance of a policy or
directive, or instead to lead by example? In other words: “Do as I say, or do
as I do”?
The true issue I’m putting forth
is this: What would be the public reaction if say some of the PGA Tour’s top
stars (beginning with Tiger Woods and Phil Mickelson, and then perhaps 2012
Masters winner Bubba Watson, and Jim Furyk, Fred Couples, Lee Westwood, Ernie
Els, Tom Watson and others) were to announce they will no longer compete in the
Masters Tournament until the Augusta National Golf Club modifies its policy to
admit women as members?
Think about it - especially on
the heels of a number of recent high-profile issues concerning gender and race
equality. If a person knew some thing or some policy to be wrong, would they
stand up for their belief that change be made to ensure fairness and equality
is achieved? In many cases, probably not. What if the issue was of high
significance in the court of public opinion?
PGA Tour Commissioner Tim Finchem
recently said, according to published reports, that the Masters Tournament held
each April at Augusta National is too important a golf event to remove from the
PGA Tour schedule because the host club’s policy has never in its 80-year
history permitted women to become club members. Maybe 80, 40, 20 years ago this
policy was acceptable to most and I predict now that if one were to poll the
American public – a majority would today say this golf club policy is discriminatory
toward women and ought to be changed.
What do you think?
I guess that same thinking within
the PGA about the importance of a golf tournament in the face of discriminatory
policies at Augusta National also applied prior to 1990 when African-Americans
were banned from becoming members there. That’s right and club officials have
long defended their previous and current policies by citing the fact Augusta National is a private organization.
So I ask, what if Augusta
National also had a policy that banned gay persons from becoming members? What
if Latinos and Asians also were each banned from membership? What about a gay Latino
or gay Asian woman?
Here is what I imagine many people
might say to Finchem and the PGA: “Hey
stupid, it’s a golf tournament. A sporting event among millionaires is too
important to “your schedule” that you instead would condone the continuance of
a sexist and discriminatory policy?
And what perhaps is so ironic in
all of this is that Finchem’s remarks were made during a May 9 news conference
to announce a new corporate partner of the PGA’s First Tee program – a program
that is designed to invite children of diverse cultural, racial and ethnic
backgrounds to become introduced to golf – children, some of whom would not be
allowed membership at Augusta National today and perhaps for many tomorrows.
Let’s not forget too, that their mothers, grandmothers and aunts also are today
prohibited by policy from attaining membership at the very club that hosts this
grand golfing competition known as the Masters.
What is the correct position for
the PGA Tour and its competing golfers to take with regard to future Masters
Tournaments and the policies of its host golf club? What do the wives, girlfriends
and mothers of these pro golfers think about the irony? How about the
advertisers associated with the PGA Tour? And you the public – how do you think
the PGA Tour members should display its leadership on this issue – deny any
responsibility or stand up to do what’s right and lead by example? You decide.
My prediction is that Augusta
National Golf Club soon will seize upon the wonderful opportunity to enrich its
leadership role in the golfing community as it has done so previously and will modify
its policy to allow and welcome women to become club members – before the first
ball is struck from the first tee of the 2014 Masters Tournament – the club’s
80th anniversary Masters tourney.
JW